HI! WE’RE FASHION REVOLUTION CANADA.
We’re the Canadian branch of the global Fashion Revolution movement, which was founded in 2013 by a U.K.-based group of passionate brands, consumers, and other fashion industry stakeholders as a reaction to the Rana Plaza factory collapse in Bangladesh. Since then, Fashion Revolution has quickly grown to become a worldwide, year-round movement that’s complemented by Fashion Revolution Week at the end of every April.
ABOUT FASHION REVOLUTION WEEK
An exciting mix of online campaigns and offline events held annually at the end of April, Fashion Revolution Week grows exponentially every year. 2018 saw nearly 200,000 consumers asked #whomademyclothes… and almost 4,000 brands provided unprecedented visibility into their supply chains by answering #imadeyourclothes. You can read about 2018’s full impact here.
In Canada, industry leaders like Mountain Equipment Co-op and Yoga Jeans participated alongside smaller brands from Victoria to Halifax to share their progress towards social and environmental sustainability - and events held from Victoria to Halifax attracted over 2,500 Canadians wanting to learn how to use their clothing as a force for change. This year, our goal is to have 100 Canadian brands and 10,000 Canadian consumers participate - and we’ve designed a really cool country-wide pledge to bring us all together.
OUR BIG VISION
Fashion Revolution believes in a fashion industry that values people, the environment, creativity and profit in equal measure. In Canada, we’re building a fashion revolution built on positivity, incremental progress, and a spirit of calling people in, not calling them out. (We’re just so nice.) (But seriously - guilt doesn’t create change. Community does.)